Under Armour - Say Less

Under Armour - Say Less

This campaign cuts through the noise, highlighting Anthony Joshua’s signature focus on action rather than words.

Bits and Bobs

A big one, this — Anthony Joshua showing off the gear, so no pressure. A small team of freelancers, three separate scenes in Unreal Engine, and mine was the gym. It all fed into a virtual production studio in London — a fancy way of saying a room full of screens. I also built an extra scene: a boxing ring with a character doing a very good impression of Anthony Joshua. Then the wardrobe — clothes and shoe prepped in Houdini, some simulated on an invisible body, because why give the mannequin the credit. My side: asset prep, coordination, materials and textures, some animation, the sims, and compositing.

Project Categories: RND / CGI / Advertising / Simulations / Rendering / Environment / Animation / Motion / Assets Preparation

Software Used: Houdini, Redshift, Unreal Engine, Photoshop, Illustrator, Fusion, After Effects

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