Right Guard anti-perspirant — all about showing off the product and letting the spray do the talking. The spray was a smoke-system sim in Cinema 4D, because turning invisible mist into something expensive-looking is a job for a simulation. The hero was Right Guard Fresh, lime and black, properly loud. Best detail: the client asked for visible fingerprints on the bottle to suggest sweaty hands — a beautifully honest way to sell deodorant. Nothing says "this actually works" like a can that looks freshly manhandled. Scene, textures, materials, camera, animation, the sim, a render, and a comp in After Effects.